Webinar Replay #39: Creating Custom Training Content Why It’s Important How to Do It

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Lydia Wommack: Hi! Everyone! Welcome!

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Lydia Wommack: We are so glad to have you join us today.

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Lydia Wommack: Happy New Year. All I am Lydia Wommack. I’m the director of marketing for Infinit-I.

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Lydia Wommack: and we’re just so delighted to have you here today really quick while we before we get started. I do want to point out the chat section, so please hop in, chat, introduce yourselves.

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Lydia Wommack: ask all the questions you want. We will do our best to answer all of them. We’ll do a little Q. A. After also. And then, if there’s anything we don’t get to, we will shoot you an email afterwards.

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Lydia Wommack: But again, so thrilled to have you all here today. We wanted to kick off 2,023 with this topic, because it’s a a fresh time to think about

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Lydia Wommack: what is coming up in the year ahead. What we want to accomplish, and there’s just no better way to set your team up for success than by creating custom, training, Personalized training can sound overwhelming, but it really it really doesn’t have to be. And it is so essential

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Lydia Wommack: for building an efficient team. A team that feels confident and prepared

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Lydia Wommack: drivers who know what is going on with their equipment and their policies and know what to expect from you. So

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Lydia Wommack: it’s just such an essential area when it comes to your training program, and we have talked a lot internally about how easy it should be to create custom content. But then a however well it might seem so. We have invited our friend Keith long to join us today to talk about

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Lydia Wommack: some of the tips and tricks that he’s learned. He has been in the trucking industry for a decade or so, and a trainer for a long time, and really knows the ins and outs of creating personalized training that speaks to a specific role. And so, we were thrilled to have you here, Keith. Welcome. Thank you for joining us.

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Keith Long: Please feel free to take it away. Awesome, awesome. Well, good afternoon, everyone. It’s.

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Keith Long: I’m glad you all could make it for this.

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Keith Long: Go ahead.

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Keith Long: Switch screens here, and I’ll bring you guys up on the

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Keith Long: up on the PowerPoint. So, the topic that we’re talking about. Can you see that? Okay.

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No, no

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Keith Long: good deal

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Keith Long: here.

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Lydia Wommack: Great.

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Keith Long: awesome, awesome. Well, like you said, my name is Keith Long. I refer to myself as the transportation nerd, as do many of my colleagues. I have been in the industry professionally for about a decade at this point, but I grew up in transportation.

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Keith Long: and it’s really something near and dear to my heart. My dad drove for 25 years, and that’s really where I got started on it. That was my bread and butter, so to speak.

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Keith Long: custom, training, content is a big part of my job. Currently, I’m a training programs manager and a lot of my day to day is determining specific topics that we want to host training on or create training on, and then figuring out a roadmap on how to do that. So that’s what we’re going to talk about today.

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Keith Long: and it is something, you know, like you said there, lady, it is something that on the service does seem daunting right.

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Keith Long: and that’s because you’re seeing the

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Keith Long: and the process, right? You’re not seeing the beginning and what goes into it. So

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Keith Long: we’re going to talk about how to make it easy.

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Keith Long: how to make it doable. And essentially if you can

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Keith Long: post a tik Tok video or you can make an

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Keith Long: Instagram post or Facebook post. Then you can create custom training.

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Keith Long: So, let’s get started.

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Keith Long: So, first thing we’re going to talk about here is the Why.

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Keith Long: right? Creating custom training

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Keith Long: cost-wise, and we’ll get more into this here in just a few minutes.

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Keith Long: It cost less to create custom training yourself

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Keith Long: than it does to outsource that training to go to a company that comes to you and creates a training using their resources.

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Keith Long: A lot of

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Keith Long: off the shelf training programs

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Keith Long: is exactly what an organization may need for foundational training. But as we get into customized training solutions.

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Keith Long: you can really suit your training better for specific topics and meet your organization specific needs

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Keith Long: other benefits. Here you can put a face with a name. One thing that we’ve been seeing a lot of lately is companies taking

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Keith Long: their dispatchers, your driver managers and having them create an introduction video, right? Because as a smaller carrier, you might get to see your drivers every day. But bigger carriers. You may have a dispatcher that never formally gets to meet their driver in person. And what a better way to do that

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Keith Long: you can also utilize existing subject matter. Experts in your company foster training, development, culture, and open new career paths. So, this is something that I know personally for me started as

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Keith Long: just a one-man band, but his sense opened into really its own silo, right? A whole slew of jobs that, you know. We collaborate and work together hand in hand with safety, and figuring out what we need.

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Lydia Wommack: That’s got to have a huge impact on safety culture across the company. When you’re having those conversations with colleagues and other departments, and really reminding them

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Lydia Wommack: you know the value of this area.

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Keith Long: right, and I can see, you know, from personal experience. It does push that safety agenda. It is easy and transportation to get it locked into that mindset that the load is the priority right Getting to that shipper receiver is the priority. But we have to remember

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Keith Long: the lives that we have holding the steering, we all on the other side of that right, the safety aspect that goes into it, and ultimately right. If training fails.

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Keith Long: CSA points are going to go up right we can. We can promise that if that happens, then we all fail right, so it’s in our best interest in minds to find different ways to communicate with our drivers and find different ways to push safety out to them.

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Keith Long: So

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Keith Long: we’ll talk here about

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Keith Long: focus areas, right common topics that I find myself creating

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Keith Long: our vehicle inspection procedures.

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Keith Long: company, specific environmental health, and safety plans. But there’s also opportunities for getting HR involved in the process. Right.

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Keith Long: you know, onboarding and company culture, corrective action training big one is posting accent training in general. There are, let’s say, an endless number of topics that we can really get into.

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Keith Long: I think some of the most value placed is going to be around driver proficiency focused content

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Keith Long: that on average takes 2 min to film a quality video.

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Keith Long: right? If you’re doing it yourself. If you can point and click with a cell phone, you can create a video.

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Keith Long: right?

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Keith Long: So, I spend a majority of my time talking about inspecting critical items on the vehicle that lead to the most points on roadside inspections.

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Keith Long: Come to find that in general there are many drivers who don’t know what to look for when inspecting things, they just know they need to inspect it right. I know that on my dvi are. It says I need to inspect my steering components. But does that really break down what I’m looking for when I’m talking about, you know. Steering arm, Pitman, arm, drag Link. You know what? What is a

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Keith Long: How do I inspect a castle nut and cotter pin? Those type of things are where we can.

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Keith Long: you know.

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Keith Long: take those

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Keith Long: learning gaps right, and fill them in, and make our drivers more proficient.

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Keith Long: A great place to start, and where I like to look is to look at your common CSA and fractions. Whether that’s looking annually, you know. Right now, it’s January. One of the biggest

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Keith Long: things going on. Transportation wise right now, what is the weather doing? Out on the road? Right? Our biggest inhibitor to transportation right now.

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Keith Long: Our snowy and icy roads are just in general changes in weather patterns that slows down our drivers that slows down delivery times that changes delivery windows.

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Keith Long: but on top of that, you know, we also have an opportunity to look at what things are coming in, and inspections and infractions. So, I look at our CSA

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Keith Long: right last year.

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Keith Long: What was happening? What was trending last month? What was trending right? If I’m seeing a lot of

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Keith Long: chafing hoses and lines, if I’m seeing you know things like headlamp where we were required, inoperable or abs light or unsecured fire extinction. You name it. Those things that are coming across CSA are an opportunity to get proactive

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Keith Long: right about

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Keith Long: your training.

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Keith Long: because we

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Keith Long: one of our biggest problems is being reactive, right? A driver gets into an accident.

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Keith Long: Okay, now we have to

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Keith Long: prevent that accident from happening again. But we start looking at these trends. That gives us the opportunity to be proactive and prevent it before it happens. Or at least that’s the goal, right

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Keith Long: question. So far

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Keith Long: I have to get to more of the technical aspect of

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Keith Long: creating custom content nothing yet, unless anybody wants to pop in. Now

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Lydia Wommack: I think this is the meat of what we’re here for the technical part, because it is, it seems overwhelming, and you’re right. It shouldn’t have to be. Everyone has a cell phone nowadays with the camera on it. Everyone has, you know, word or PowerPoint. So

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Keith Long: okay, teach us what you know

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Keith Long: cost associated industry standard right now, outsourcing a video to a Content creation company.

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Keith Long: 1,500 to $10,000 per finished minute of video, which is.

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Keith Long: I mean, insane right? And that’s not even talking about edits afterwards, right sometimes. That’s extra cost with these companies.

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Keith Long: So, this is where you really have an opportunity. And like I said earlier if you can hold a cell phone.

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Keith Long: you can create a video.

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Keith Long: So, when I first started in general, I made all of the mistakes, thought I needed the fancy equipment. I thought I needed the amazing Mikes, the brand name Cameron’s cameras. You know the N icons the cannons.

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Keith Long: you know what what’s popular across my Facebook feed. That’s the stuff I’m going to pick right because that’s got to be the best.

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Keith Long: It’s great, but it ultimately the end of the day. At some point those things become obsolete, right. Nobody is putting out regular updates for your canning camera.

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Keith Long: Nobody’s putting out regular updates for your sound board or microphone, but things that do receive regular updates. Are your cell phone

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Keith Long: right consistent regular updates. We kind of look at cell phones as that middle of the road, and we’ll talk about that smart here in just a few minutes

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Keith Long: the back to cost in-house cost of creating content.

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Keith Long: So, looking at things like

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Keith Long: annual cost of software existing resources a good computer, that standard office computer. Probably Isn’t going to cut it

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Keith Long: and a compressor microphone, and that’s primarily for

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Keith Long: doing voice over PowerPoints. All of this you can do for under $2,000. But again, and I want to stress here you don’t have to

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Keith Long: go that far with it. You can simply record a video on your phone

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Keith Long: and upload it

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Keith Long: so

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Keith Long: over the next thing. Next group of things that we’re going to talk about here. If you are taking notes.

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Keith Long: don’t panic, we. I have a Pdf. Kind of hand out that that’ll be a part of this as well. It summarizes a lot of the equipment that I use. Why use it? Why it’s important.

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Keith Long: One thing that that really is.

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Keith Long: I guess the primary cost

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Keith Long: is a good computer, right?

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Keith Long: A computer that is gaming or editing laptop, and in general there are a few brands, I trust, here, and you can see them here on the screen.

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Keith Long: I recommend in general work with your its department. They’re probably going to give you more than you need. So

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Keith Long: you know, work with what you have in house, and the availability, who knows? You might be able to upgrade a pre-existing resource and cut out that cost entirely

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Keith Long: a cell phone. And when I say cell phone smartphone right? A lot of smartphones will be able to capture what you need and create good content. And the reason we go with these is that it is the best of both worlds.

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Keith Long: So, when it comes to recording equipment, most cell phones have active adjustment.

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Keith Long: stabilization and filming, they’re going to select the best lighting for the environment.

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Keith Long: Microphones on smartphones are going to

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Keith Long: typically cancel out when they’re going to cancel out external noise and focus on really where you’re pointing the camera.

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Keith Long: You can get additional microphones that’ll help you cut out some wind noise on the cell phone if you’re going to be outside a lot. But in general that cell phone is going to do a lot of heavy lifting for you. And then, of course, the benefit here is that your cell phone is connected to a network.

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Keith Long: So typically, when I get done recording a video on that cell phone.

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Keith Long: I can then upload that directly into one drive and access it from my computer.

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Keith Long: right? I can edit it from there. I can add it to YouTube. Add it to Infinit-I right from there. But the benefit here is that by the time I walk back inside from filming a video.

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Keith Long: if I’ve already started the process, it’s uploaded to my drive before I get to my desk.

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Keith Long: Right

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Keith Long: design tools right? Here’s the 3 primary ones that I use.

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Keith Long: and all the heavy lifting here really for me is done with Wondershare, which is by a company called Filmora.

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Keith Long: one to share. I believe I got my license lifetime license from them. So, this is where you really

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Keith Long: really look at. If you’re buying and editing software, pay attention to when these lifetime licenses come through, I’ll tell you the Christmas gifting season is a good time to catch that that’s when I got mine. So, I remember right. I think I spent about $100 actually to get this for a lifetime with lifetime upgrades. But

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Keith Long: we’re going to go over kind of some videos of these what they look like and how to use them in a minute. Here, video scribes another one. This is a whiteboard software. So, if you’ve ever seen one of those videos where somebody’s drawing a picture along the screen, and you’re going holy Moly, this guy is really good. How does he?

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Keith Long: How does he grow these pictures? How do you move? You don’t have to be an expert at drawing or an expert at drawing. You don’t have to be an artist, right? All of those animations are pre-loaded which is really cool. Right? So, you type in, you know. House, right?

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Keith Long: That drawing of a house is already there. So, we’re really just assembling a sentence with pictures

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Keith Long: great fantastic

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Keith Long: adobe created. If you want to get really fancy, and, to be honest, most companies already have at least bigger carriers already have an existing license for adobe. Somebody in your company does more than likely with Hr. And training.

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Keith Long: And then, if you’re going to do any voice over Powerpoint, I recommend a good compressor Mic.

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You know

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Keith Long: you don’t have to go super brand name, or anything like that. But these are going to be good.

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Keith Long: USB: powered

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Keith Long: compressor microphone.

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Keith Long: and that’s what I’m using right now. So, it’s hearing me talking to clarity. That’s just off a simple compressor microphone, or from being honest to gaming microphone because they work really Well, they cut out a lot of the extra background noise.

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Keith Long: Let’s talk design tools.

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Keith Long: So, we kind of touched on this a little bit.

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Keith Long: So, the first one here is one to share, and it is very much a WYSIWYG, or what you see is what you get type of product, right? Everything’s right in front of you. It’s drag and drop. You’ve got background audio. You’ve got titles, introductions all that kind of They’re available

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Keith Long: at your fingertips, right? So

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Keith Long: we’ve got a primary area where we can go in.

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Keith Long: upload or add in our videos that we’ve created.

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Keith Long: and drop those right in.

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Keith Long: And then from there we can add those into the timeline

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Keith Long: and go through

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Keith Long: editing them right so we can add overlay. You can take things out. You take sound out everything like that. It’s really easy to do, and

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Keith Long: I could probably sit here telling you how to use this product till the end of the day. But everything I’m showing you

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Keith Long: has tutorials available online. So, here’s really what the benefit is. I became proficient at using any and all of this

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Keith Long: by going to YouTube

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Keith Long: right their endless tutorials available on YouTube. Right? So, something as simple as how do I fade a video in Wondershare? Right? If you can type it, you can find it on YouTube, and how to do it. I’m. I’m convinced anybody can become a master of any skill or career if they know how to search on YouTube. Well, enough

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Keith Long: questions.

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Lydia Wommack: We’ve had some great tips, actually, and this is kind of before the editing stage. So, when you’re using your cell phone, Robinson said. Put it in landscape mode because it really helps you down the road with editing.

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Lydia Wommack: And I, I know our video production team always tells us when we’re shooting our novice videos that’s outside of their scope. They’re like, okay, just if you’re going to hold your phone, please just like lock your elbows into your side so you can hold it steady like. Be your own tripod.

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Lydia Wommack: Any other tips on just getting the best study or best lighting with a cell phone

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Keith Long: typically, is going to come or just going to be one of your biggest problems. Right? Aside from yourself, you may have that

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Keith Long: holding the cell phone discipline, right? But

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Keith Long: say, if I’ve got a maintenance personnel and I want to film a certain process in their shop, we’re not in the same location you may get a video that’s vertical if you didn’t communicate it ahead of time. So if you are inviting somebody else into the fold of

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Keith Long: you know, filming a recording video that’s very important that you communicate that first and foremost

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Keith Long: right holding that cell phone still, and within most cell phones there’s a stabilization option.

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Keith Long: Right? So that’s going to counteract any of that extra movement that you may have without distorting the video

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Keith Long: and confusing or disorienting anybody that’s watching it.

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Keith Long: but

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Keith Long: great tips, and yes, extremely important, because you want you want to be able to work with

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Keith Long: as much area as possible. You want to be able to crop in where you can. You want to be able to move in the video as needed, and if you’re just going, portrait that up and down. You don’t have that availability. Right? You don’t have that extra.

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Keith Long: not to mention You’ve got

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Keith Long: 2 black lines on either side of the video. So, you’ve really cut out just the entire thing.

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Yeah.

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Keith Long: Video: Scribe: Here, this is the other one that I was talking about. So, this is that

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Keith Long: drafting or whiteboard software

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Keith Long: easy type in what you want an image of.

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Keith Long: and it brings it up for you. And from there you can narrate. You can voice over this one’s great because you can actually voice over in the software itself.

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Hmm.

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Keith Long: And then this last one here is audacity. This is a free resource.

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Keith Long: so I highly recommend downloading it, and this is one that I use directly for voice over PowerPoints, the voice over utility and PowerPoint Isn’t always that great. You might not get the best quality of audio, even though you’re using the right equipment.

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Keith Long: So

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Keith Long: typically, all use audacity and then upload them as audio clips into PowerPoint. If I’m going that way

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right.

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Keith Long: you can export each piece as its own file, and of course.

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Keith Long: tons of different file options here for you.

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Keith Long: but easy and straightforward. And again.

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Keith Long: like I said, if you have any questions, you need to know how to do it

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Keith Long: right. YouTube is your best friend

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Keith Long: publishing tools.

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Keith Long: So, once we’ve got a video created, we’ve got to put it somewhere right. We want to put it in the driver’s hand.

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Keith Long: Of course, my primary go to

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Keith Long: Is Infinit-I right?

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Keith Long: Putting the power of training in the driver’s hands right. I can

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Keith Long: have a driver that’s on a truck that I need to take a specific training. I can send that to their onboard.

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Keith Long: you know, eld, if you’ve got a a new one that offers, you know application options.

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Keith Long: We can do in-class training things like that. But the new cost, custom, content, tool, is endlessly useful.

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Keith Long: I mean in just a few short clicks you can put content into there and add questions to it. And there’s even default question settings. If you don’t need to add a whole lot into there. So

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Keith Long: prior to that, though

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Keith Long: I personally use

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Keith Long: YouTube and I use it for a few different reasons.

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Keith Long: Primary reason that I put things on YouTube is because I’m putting the storage of that file on their server

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Keith Long: right? I’m not having to overload the space that I have with Infinit-I. I’m not having to overload what I have personally on my system. I can put this

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Keith Long: on YouTube servers

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Keith Long: and access it as I need to, and just because I put it on there doesn’t mean that it goes public right? So, I use the unlisted option

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Keith Long: all the time for all my videos, so I

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Keith Long: people can’t go search for it, but it’s already there, and if you have the link it goes to it. Then you just use that link with the custom content tool within Infinit-I.

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Keith Long: So, some freebies here. The other thing that YouTube does is they do build in copyright checks.

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Keith Long: So, the last thing you want to do is create a content or create content that you’ve taken a snippet from somebody Else’s Video: right? We don’t want any copyright claims and all those things that are not copyright covered. We call those royalty-

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Keith Long: right? So, YouTube looks to see if you have any of that information in there. And the important thing to know here is that YouTube gives you 2 strikes.

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Keith Long: just 2. The first one will let you know. Hey, that’s not cool. You can’t steal somebody else’s stuff. The next one is, hey, you’re suspended for a while.

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Keith Long: Okay. So not the first place. You want to go to check, but it will catch it for you.

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Keith Long: So, the reason I use it is just kind of a secondary or background, you know, option to make sure that I haven’t accidentally picked up something

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Keith Long: and to aid in that

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Keith Long: are these 3 sites that I use, that you can see on your screen right now.

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Keith Long: right? So, for music, video, and images. I use these 3

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Keith Long: as a matter of fact, all of the images that you’ve seen during my training today. Every single one is royalty-free.

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Keith Long: Which

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Keith Long: to me, right? That’s a stress reliever. So

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Keith Long: benson.com endless music available. There. You name it. It’s an option right download Add into your trainings.

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Keith Long: Videos and images from Pixabay

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Keith Long: might not have everything that you need, but it’s going to have quite a bit, and if it doesn’t, it’s not that hard to

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Keith Long: create something right? Don’t. Be afraid to create an extra clip that you need to add into your video and then Unsplash is also for

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Keith Long: those images.

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Keith Long: Now.

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Keith Long: except for Ben’s Sound, these other 2 picks of a and unsplashed. Those are both built into the Wondershare platform.

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Keith Long: which again is, why I use it? I can search through there and search their library without ever having to leave my primary desktop on the computer.

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Keith Long: So

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Keith Long: that’s royalty-free.

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Keith Long: Not one that you want to mess up. Keep that in mind and make sure that if you do have somebody else creating custom content for you, that they are not sourcing content off of YouTube, right? Just because it’s there. It doesn’t mean

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Keith Long: It’s free.

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Keith Long: Okay, so

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Keith Long: primarily. That’s that’s what I’ve got on creating custom content. And again, I really want to stress that

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it

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Keith Long: is less complicated than you think. It is.

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Keith Long: Honestly aside from you know, all the editing tools and everything like this that I’m talking about. If you can use your cell phone if you can point and click.

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Keith Long: you can create a video and the most important piece of that is remembering. Right. Hold that video sideways, or that

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Keith Long: phone sideways in landscape you view when you’re recording. But in general

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Keith Long: take a topic that you want to talk about right, whether that’s CSA or you know things that you’re trying to prevent or trainings that you want to put out there, take that topic, Storyboard it

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Keith Long: right, Draw it out. What does each piece look like? Okay, I’m: I’m going to need scenes. I’m: going to need different things to happen in this video. What does that story look like?

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Keith Long: How do I record it?

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Keith Long: Record it

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Keith Long: and upload it

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Keith Long: right? So really, 5 simple steps for the entire process.

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Lydia Wommack: I’m guessing that one of the easiest mistakes to make is to try to be

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Lydia Wommack: a director. Try to, you know. Try to overdo it. Try to put in too much. Try to make it fancy, or even try to cover too many topics at once.

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Keith Long: Right? You have to make it

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Keith Long: downloadable right? And I mean for the end user you. You don’t want to overdo it, and you don’t want to garble it up with things that are catchy to the I but detract from the message at the end of the day. I’d rather create a training that didn’t look so great. But the message was delivered

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Keith Long: then, the other way around.

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Keith Long: right that our goal is that our end user absorbs the information that we’re sending to them.

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Yep.

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Lydia Wommack: it’s great. Now, what about beyond video? Because video is obviously it’s engaging. It’s

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Lydia Wommack: talking about the end. User is something that everyone responds to more strongly than saying a Word document or a PowerPoint. But those are both fantastic tools. And I did notice the other day when I pulled up my PowerPoint that there’s now record button. So, you can record a voice over as you’re giving a presentation.

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Keith Long: Do you have any thoughts on best practices for training using either of those methods

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Keith Long: and use that for recurring training right stuff that we can either put internally as a resource and Infinit-I for a driver to look at, or something that could be printed off and

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Keith Long: posted up on walls that terminals and shop locations that a driver is going to see in their day to day. Right? The biggest thing to remember with those is, find a way to make it memorable.

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Keith Long: You know memory minders, Can you? Can you create an anagram out of it that a driver is going to hold on to, You know. Figure out ways that they’re going to hold on to it.

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Keith Long: so that when they see that they remember that that task, and of course repetition is key there right? If you’re going to put those out, Don’t. Just make it a onetime thing right? We build proficiency by increasing interaction. Right? So, we want somebody to be proficient at something. We’re not just going to give it to them.

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Keith Long: and then expected to be proficient at right. Those check-ins are important as follow-ups are important. And that’s again, you know, when you’re using the custom content tool with Infinit-I and making sure that you’re putting questions afterwards to confirm and ensure that that information is being delivered or downloaded.

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Yeah.

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Lydia Wommack: yeah. And we always like to talk about the example in our boot camp. The example of, you know, telling your teenager to take out the trash once and expecting them to do it all year. It’s not gonna happen. So, reminders are critical, and you know that’s not to say that we’re all kids at heart, although maybe some of us are. But reminders are just so essential, and

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Lydia Wommack: we definitely

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Lydia Wommack: subscribe to frequent consistent change training to change behaviors and enforce the behaviors that you want to see.

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Lydia Wommack: You know, we always suggest at minimum monthly training

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Lydia Wommack: and that it’s okay to circle back to topics that you’re trying to reinforce time and again. Now, maybe you don’t want to hit that every single week the same topic. But come back to it for sure. Do you have any recommendations on that front?

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Keith Long: So

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Keith Long: to that, you know, I think seasonal training is extremely important. There are topics annually that we talk about, and not just talking about ours, you know 4 seasons or 5 for including construction.

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Keith Long: But it’s important to have those seasonal topics that you come back to. So, if that’s not parking on the side of the road, if that’s winter weather safety, CSA things to watch out for

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Keith Long: specifically DOT blitz’s, Road blitz’s, Driver Safety week, break initiative weeks, right? Those are the type of things that we want to make that reoccurring content to make sure our drivers are staying proficient to make sure they’re staying on top of those important skills that are key to doing their job every day.

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Keith Long: So, I think one of the best things that you can do for the drivers is it’s

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Keith Long: putting out

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Keith Long: inspection videos, and that’s a big one to me.

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Keith Long: You know we have conversations with drivers, and

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Keith Long: they know how to inspect their vehicle. But really, if we go out and stand with them and say, you know, here’s

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Keith Long: tell me about your tire. What things am I looking for? Right? You know we’re looking for inflation. We’re looking for tire threading. We’re looking for low, you know. Low tread and certain spots right fun. Fact. The DOT considers any tire that is less than 50% inflation as flat.

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Keith Long: Right? So that’s right. A fun fact. But if we don’t put that out there right, then the driver doesn’t know it. If so.

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Keith Long: those are your opportunities. How do we

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Keith Long: get beyond

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Keith Long: just telling that they need that? They need to do it, right? We they must be informed. They must know how, and we really have a generation right now for instant gratification. Right? That’s getting into the industry that’s driving our trucks right. So.

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Keith Long: making sure that training is catchy, making sure that you know they pay attention, and they retain. It is getting

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Keith Long: harder to do every day, so make it useful, make it valuable and make it so they can retain it.

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Lydia Wommack: Okay. So, my last question, I think, is, is the

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Lydia Wommack: it? It? It’s overwhelming to start thinking about. Okay.

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Lydia Wommack: What do I tackle first? What’s going to be the most helpful for my team?

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Lydia Wommack: Where would you point somebody? What would you recommend when they’re trying to figure out which custom training, they’re going to develop first.

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Keith Long: Yeah. So, I think

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Keith Long: even kind of back to the same point is inspection material right at the end of the day. If a driver gets a CSA violation.

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Keith Long: it’s your CSA violation, too, right? Your CSA scores tick up when drivers get violations, so go to your FMCSA portal. Look at your inspections that have been coming in for the prior, you know, months or so. What’s your trending violations. What’s coming up the most? Those are the things that you need to hit on. If you’re seeing flat, tired fabric exposed or

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Keith Long: audible air leak, and that’s what you need to talk about, and you need to figure out the why behind that violation. It’s. It’s. It’s a good idea to reach out to your drivers and ask them how to communicate these topics or ask them where this is falling. Sure.

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Keith Long: right as an office employee, I cannot guarantee 100% of the time that what I’m providing

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Keith Long: is going to be in a manner that the driver understands right.

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Keith Long: so, it’s best to include them in on that process. But I would say, hands down, best place to start. Look at your CSA.

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Keith Long: Look at what’s coming in commonly and use that as a driving force for your training.

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Lydia Wommack: Amazing.

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Lydia Wommack: Thank you so much. So we actually do have a dashboard now within Infinit-I that pulls in

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Lydia Wommack: the public CSA scores and lets you kind of think proactively about that. There are many other tools outside of Infinit-I that I know give you much more detail. But that’s just a nice at a glance. Look at trends over time and gives you a chance to kind of assess within the training space within that headspace.

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Lydia Wommack: Okay, what do I need to address the most? Our client success team is happy to sit down and talk through that and make some suggestions on content that we have but also talk through best practices we’ve seen from other clients, and

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Lydia Wommack: and go from there. We want to see.

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Lydia Wommack: We went to see everybody, you know build out a training program that’s going to be effective. And so often the commonsense approach is the right way, and starting with numbers is a great way to start, so

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Lydia Wommack: if anyone would like to see the custom content, upload or in action, it is already on Infinit-I. You can upload your own custom, content

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Lydia Wommack: as always. You can also just send it to us, and we will take care of it for you. But sometimes you want to do it yourself, and we get that so you can do that. It’s live. If you are a client, you can get on there and play with it now, or I’m happy to have your Client Success Team.

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Lydia Wommack: Walk it through with you, and if you are not a client of ours, please come over, look. We’d love to have you.

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Lydia Wommack: He thank you so much. We really appreciate it.

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Lydia Wommack: Appreciate your time. I didn’t see any other questions in chat, but we would sure be glad to take some more questions if anybody has them.

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Keith Long: Yeah, absolutely it’s been a pleasure

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Keith Long: like I said, this is kind of my

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Keith Long: my bread and butter and things. I like to do right. I enjoy training. Training is a, you know, ever learning process, both for the student and the instructors. So

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Keith Long: yeah, absolutely feel free to ask questions here or get a hold of me at [email protected]. I’m always available.

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Lydia Wommack: Great. We will circulate the presentation and your email address just for any. Follow up and thank you all again. Everyone Happy New Year. Happy Training. Be safe out there, and we’ll see you out. Keith will be back in 2 weeks. We’re going to talk about roadside inspections. So please join us then if you haven’t signed up yet.

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Lydia Wommack: All right, everybody take care.